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Marketing Automation Coordinator

Company Name:
Dyn
Position Type:
Full-time
Marketing Automation Coordinator
As a key member of Dyn's Demand Generation, Lead Conversion Team, the Marketing Automation
Coordinator will be the go-to person for implementing and managing our digital marketing efforts via
Marketo. You will be working closely with the Lead Conversion Team to implement and optimize digital
campaigns for email marketing and lead nurturing, as well as assisting with campaign analytics and
reporting. This position requires a person who is passionate about team collaboration, content creation and
getting things done, employing and enhancing his/her digital marketing expertise, and enjoys being hands
on within Marketing Automation and CRM software.
Responsibilities include but are not limited to:
Key Accountabilities:
As a Marketing Automation Coordinator you will be responsible for implementing marketing campaigns worldwide within Marketo. This includes smart list development, automated lead nurture set-up and optimization, program analytics and more.
Assist management with strengthening marketing program performance via daily and weekly reporting and illustrating opportunities for optimization.
Develop marketing content including but not limited to landing page creation and updates, lead form building, email copywriting and copyediting, and identifying industry research for content syndication.
Assist Lead Conversion Coordinator with campaign deployments, tracking,

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